Experiential Graphics and Wayfinding | Urban Design
West Hollywood, California
Completed: 2008
Project Description
In the midst of all the glitz and glamour that infuse the rest of the legendary “Sunset Strip” in West Hollywood, a certain complex of buildings with restaurants, bars, and chic shops, remained somehow lackluster and largely ignored. To change the public’s perception of and experience with her client’s property, Youn Choi introduced a hierarchy of eye-catching elements and clever lighting. First, she simplified the name to “The Sunset.” Then she developed a color palette inspired by an actual California sunset that she introduced in the logo. She applied this palette prominently and consistently throughout the complex as both wayfinding clues and key aspects of the property’s new identity. To this, she added tall, slim columns of colorful lights that illuminate and enliven every corner and inner walkway. The result is an exciting ambience worthy of the property’s location that appeals to pedestrians, catches the eyes of motorists, and delights the denizens of nearby Hollywood Hills.
Credits
Experiential and Wayfinding Graphic Concept through Construction
Youn Choi as Design Director with Selbert Perkins Design collaborative, 2000 - 2013
Architect: Nadel Architects
Renderings: Youn Choi